3 RAVENS BREWERY – FREYA RED RYE IPA
Design: Simon Bent, io Design Company
For Freya we looked for inspiration in Norse Mythology. Freya being the god in charge of love, fertility, battle, and death. We wanted the design to convey a badass attitude, strength and a version of the goddess herself that felt raw, tactile and wild.We enlisted the help of Magda Ksiezak to create a bespoke paper craft illustration. This helped us create a design with loads of depth, meaning and ultimately something that felt super strong and individual.
4 HEARTS BREWING – AUSTRALIAN IPA
Design: Emery Greer, Demographic Design
The inspiration was the fact that Australian Ingredients were being used and the fact that the beer was brewed and released around the Olympics. Not specifically targeted as being Olympic inspired but embracing on the love of all things Australian.
4 PINES BREWING – NORTHERN BEACHES LAGER
Design: Aron Marchant
Recently acquiring the naming rights of the Manly Warringah Sea Eagles home ground in Brookvale on Sydney’s Northern Beaches, the 2021 team jersey was the inspiration behind this design. The logo brought to life on a can, links the heritage of the club with a contemporary beer.
10 TOES BREWERY – SITIVA HAZE
Design: Erin Short, The Various Artists
10 Toes is an adventurous brand and Sitiva Haze is a perfect example of taking an opportunity and creating something unique. For the design we dived into a mind-bending world where volcanoes erupt beer, thumbs surf waves in boardies and giant octopuses swim through the landscape. Inspired by the idea that “anything goes”, the abstract illustrations play on the psychedelic theme and the green tones are a nod back to the cannabis connection. Metallic elements on the can add an extra dimension to the final artwork and the green dreamscape pops in the bar fridge, ready for consumption with gusto.
AETHER BREWING – EL JEFE
Design: Steve Falco, Procreative
This design is an expression of the mexican beer style, intertwined with subtle hints of our overall gothic branding theme using macabre skeletons and skulls.
ALGORITHM BREWING – PALE ALE
Design: Robbie North, Creative Platform
We wanted to shine a light on the brewing process of a new and disruptive and intruiging craft beer brand in an unexpected and creative way through Illustration. On the packaging everything that you would expect to see in a brewery can be found in the illustration such as mash tuns, fermenters, vials of yeast and of course hops! Imagine Willy Wonka’s factory making Beer!
ALL ROADS BREWING CO – XPA
Design: Lou Wolstenholme, All Roads Brewing Co
All Roads Brewing Co. knows that, while we’re all from different walks of life and are all travelling down our own paths, whether fast or slow, with a map or winging it, it’s okay to stop in our tracks and take a moment to really drink it in. Wherever you are and wherever you’re heading, don’t forget to remember where you’ve been, the people you’ve met, and the beers you’ve shared along the way. Our XPA label design is a toast to the simple things in life, and knowing that when things seem tough, just keep moving forward.
ANCIV BREWING CO – PROPER GIZA
Design: Pete Gray, Big Appetite Illustration
For as long as humans have lived in communities, they have been brewing beer and using it to bring people together, sometimes to build pyramids, other times to kick back and relax. Anciv brings a modern twist to the brews of our ancient ancestors (in this case our friends along the Nile) so it only seems right that we celebrate that tradition through illustrations which do the same.
BACCHUS BREWING CO – PUPPETRY OF THE PEANUTS
Design: Robert Munster, Bacchus Brewing Co
The name we came up with was a play on the well known comedy Act. Keeping to our minimalist design ethos & limited in house printing capabilities (black thermal only), we used an original typeface & humorous illustration that reflected the pun name.
